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Complete Color Harmony, Pantone Edition, The: Expert Color Information for Professional Results

Paperback by Eiseman, Leatrice

Complete Color Harmony, Pantone Edition, The: Expert Color Information for Professional Results

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£16.14

ISBN:
9781631592966
Publication Date:
26 Oct 2017
Language:
English
Publisher:
Quarto Publishing Group USA Inc
Imprint:
Rockport Publishers
Pages:
216 pages
Format:
Paperback
For delivery:
Estimated despatch 1 - 2 Jul 2026
Complete Color Harmony, Pantone Edition, The: Expert Color Information for Professional Results

Description

The bestselling color reference guide-updated from cover to cover by color expert Leatrice Eiseman, executive director of the Pantone Color Institute. Color is the single most important design element in creating mood and style. It influences our feelings, our well-being, and our perceptions. It's the visual cue that engages us, draws us in, and connects us to our environment and the things we love. The Complete Color Harmony, Pantone Edition, is your comprehensive guide to harnessing this extraordinary power. Inside, Eiseman covers every aspect of color: The foundations of color theory, including the biology of seeing color, basic terminology like hue and saturation, color harmony, color temperature, and the color wheel The psychology of color, with a psychological and cultural analysis of each color of the rainbow 30 curated color moods-from Playful to Nostalgic, Reliable to Transcendent-each paired with 36 Pantone color combinations Personal colors-what your color likes and dislikes say about your personality Color trends and forecasting, their commercial origins, and how and where trend information is gathered Whether you're seeking color inspiration for your next design, art, or craft project, looking to evoke specific moods through color, or simply curious about its possibilities, The Complete Color Harmony, Pantone Edition is the definitive guide.

Contents

Foreword Introduction The Phenomenon of Color: Where does it come from? A Color Conversation: Defining the Basic Terminology The Color Wheel: What's the Temp? Whirling the Wheel: Color Compatibility Complex Colors: Special Effects Discord and Dissonance Color Clues and Cues How to define major messaging Proper proportions: dominant, subordinate and accent The Psychology of Color Red/Pink/Wine Orange Yellow Green Blue-Green Blue Purple/Lavender/Fuchsia Black White Brown Neutrals/Naturals Color and Mood Active Botanical Casual Delectable Delicate Earthy Extraterrestrial Glamorous Maquille Natural Nostalgic Nurturing Piquant Playful Powerful Provocative Reliable Rich Robust Romantic Soothing Sophisticated Subtle Timeless Transcendent Tribal Tropical Waters Urban Venerable Personal Colors: What do they say about you? Color Trends and Forecasting Guidelines for spotting trends Where to look for clues: ten important categories Naming the Colors History/culture Sources of inspiration Importance in marketing

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