Digital formats offer a fresh approach to storytelling, yet the core of impactful storytelling remains rooted in traditional myths and timeless narratives.

Our course delves into both these facets, exploring the capabilities of new technology, like personal testimonies and color theory, while drawing valuable insights from world history on crafting compelling narratives.

Additionally, we examine the ethical considerations entwined with the influence of digital storytelling. Join us in this comprehensive journey through the art and ethics of storytelling in the digital age.

Course Information

What you will learn

• Fundamentals of storytelling.
• The importance of characters and story goal.
• Applying KPIs to your campaign.
• The ethical implications of storytelling.

By Santander Open Academy
Santander Open Academy gives free access to learning to boost your career. Explore hundreds of courses on everything from AI to leadership to sustainability - giving you the skills you need to succeed in today's competitive world. All courses are completely free. Learning content is on demand, learn at your own pace. You don't need to be a Santander customer to access. Certificate of completion available when you finish each course.